Palo Alto, CA, August 20, 2021 –(PR.com)– Counter Culture DIY sought Zinrelo’s loyalty rewards platform to implement a rewards program optimized for their specific business needs. While evaluating loyalty rewards platforms, they were looking for a solution which used data analysis to address specific business objectives. Along with the data analysis, Counter Culture DIY wanted a software that could easily integrate with their WooCommerce e-commerce platform. Zinrelo offered Counter Culture DIY a platform which had a data centric approach, was easy to install and could be customized as per their brand requirements. Counter Culture DIY launched Culture Cash Rewards with a focus on increasing customer retention and repeat purchases.

The first step to increase customer retention was to increase the brand’s customer engagement. This was achieved by awarding points for activities most contextual to the business, like account…