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Zinrelo Loyalty Helps German-Bliss Equipment Increase Repeat Purchase Revenue by 85%

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Palo Alto, CA, July 03, 2021 –(PR.com)– COVID-19 has had a negative impact on many businesses. When the business cash inflow becomes acute, marketing budgets are the first to take a hit. According to Forbes, acquiring new customers can be 5x more expensive than retaining existing customers. A limited marketing budget and pressure to keep a steady revenue stream highlights the importance of loyal customers. With an objective to improve customer retention and repeat purchase revenues, German-Bliss Equipment launched their rewards program: Parts Advantage Rewards System.

The Rewards System awards customers loyalty points for completing certain activities. These points are then redeemed for rewards. Balancing the accrual rate of loyalty points and pay-out rate for rewards was a delicate act because too much of either could disrupt profit margins. Additionally, if the points and rewards were not optimal, the program would not be…

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