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Upcycled Uglies Kettle Chips Gets a New Look

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Uglies Kettle Chips’ message of reducing waste, supporting farmers and fighting hunger was just too important for people to miss, so it energized its brand and introduced a dynamic new mascot to help communicate all of that and, just as important, how delicious Uglies Kettle-Cooked Potato Chips are.

Press Release

updated: Jan 4, 2022 08:21 EST

Uglies Kettle Chips announces a brand redesign with a new logo, website, and a package design ready to hit shelves this month. Uglies, a division of Dieffenbach’s Snacks, has been on a mission since 2017 to reduce waste, support farmers, and fight hunger by using imperfect potatoes to craft delicious kettle-cooked potato chips. Since its inception, the brand has upcycled more than five million pounds of potatoes (and counting).

Bright, bold, and impactful…

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