Through the program, travel advisors gain knowledge to sell this new destination in Saudi Arabia with its incredible heritage, nature, adventure, arts and culture experiences, and more.
For 200,000 years, AlUla in the northwest of Saudi Arabia has attracted ancient civilizations and pilgrims who came to take advantage of the abundant resources offered by its fertile oases. Today, AlUla is an eloquent symbol of a great heritage. This largely undiscovered region holds a timeless mystery, from its human history to its incredible array of natural wonders, including dramatic rock…