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Tourial Raises $3.4M Round to Ignite Growth Through Product-Led Storytelling

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Press Release

Jan 12, 2022 07:01 EST

Tourial, the no-code product storytelling platform that enables marketing and sales teams to leverage product stories throughout the revenue funnel, today announced a $3.4 million seed funding round led by Bonfire Ventures with key investments from Knoll Ventures, SaaS Ventures, TnT Ventures, and angel investor Tom Noonan. Software companies use Tourial’s platform to design and share interactive product experiences that provide technology buyers with a way to experience a product’s value early in their consideration process.

With over 80% of all B2B research being conducted before the buyer ever reaches out, the software selling process is rapidly evolving. Companies need a way to easily design great product experiences without the technical and production challenges associated with video and…

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