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TikTok and Instagram Trends Reveal New Attitudes for Millennials and Gen Z

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Study from Harris Poll Thought Leadership finds groups’ new opinions, uses of social media point to shift in values and future look of the internet.

Press Release


Nov 29, 2022 07:00 EST

Millennials and Gen Z go to TikTok – not for dance videos but for career planning. They look for their friends on Instagram – but don’t believe what they see. These new, little-known social media trends point to a fundamental shift in societal values, according to new data from The Harris Poll Thought Leadership Practice.

The Harris Poll Thought Leadership Practice designs creative research for leading brands, allowing them to proactively address cultural trends. The…

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