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“This is Asian Noodles”

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Nissin Foods presents the taste of Asia to Europe with a strong campaign

Japanese company kicks off 2021 with authentic recipes, appealing packaging designs and videos from masterful Asian chefs

Nissin Foods presents the taste of Asia to Europe with a strong campaign

Eschborn (Germany), 1st February 2021 – Japanese company Nissin Foods, known as the inventor of instant noodles, is launching this year’s “This is Asian Noodles” campaign on the 1st of February for the first time in several European countries.

“In every cup” – that’s the campaign’s motto. Twelve spots featuring star and street food chefs show the exciting and flavourful world of Asian food and noodle culture, which can be found in every cup of the “Cup Noodles” brand. The range, which features soup style and stir-fry style products, brings authentic Asian flavour to consumers. It takes little time and effort to create a delicious meal which is tasty not only at…

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