Online Retail Guesswork Becomes A Thing Of The Past
MarTech innovator Modo25 (www.modo25.com) has announced the launch of BOSCO™ Connect. This disruptive new platform provides online retailers with a single-view dashboard that streamlines the planning of online marketing spend in one place, enabling best-spend predictive forecasts to be created by combining market analytics with the marketer’s own internal data.
BOSCO™ Connect for mobile
This platform ensures that users secure the maximum ROI for marketing spend, along with optimal targeting. This is good news for users, but extremely bad news for poorly performing media. The platform is based on extensive algorithmic modelling conducted by the sector’s leading data science team.
With easy to interpret board reports, BOSCO™ Connect enables infinite ‘what-if’ simulations to be reviewed. This ensures that retailers and or their digital agencies have far…
