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The Buenos Aires Marathon Became the First in the World to Be Enhanced With Web 3.0 Technology

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For the first time in marathon history, 8,750 personalized digital medals were awarded in token format to runners. Not only will these be immutably recorded in blockchain, but they will also enable new experiences for the finishers who treasure them.

Press Release


Sep 20, 2022 12:30 EDT

The BA International Marathon, part of the International Marathon Association (AIMS) calendar, added the world’s most avant-garde technology to its award ceremony with Qurable, a 3.0 web company focused on Token Gating Commerce, that joined with Adidas to create the first-ever custom finishers´ medal, in token format. For the first time, participants have a…

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