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Social Commerce 2022 Report by the Influencer Marketing Factory

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Press Release

Jan 12, 2022 10:00 EST

The Social Commerce industry is expected to grow to $80 billion by 2025 in the U.S. alone, with 72% of users using social media platforms to research brands and 97% of Gen Z consumers using social media as their top source of shopping inspiration. The number of U.S. social commerce buyers accelerated 25.2% to 80.1 million in 2020 and is anticipated to increase to 96 million in 2022. The Influencer Marketing Factory completed a survey in December 2021 asking 1,000 U.S. responders, between 16 and 54 years, about their social commerce and social shopping behaviors. 

After analyzing the results, The Influencer Marketing Factory narrowed down five main findings. These are:

  1. 82% of responders have discovered a product on social media and purchased it directly on their phone.
  2. 57% have purchased…

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