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Singapore’s Purpose Performance Wear is Doubling Down on Its High-Performance Modest Wear Triathlon, Running and Cycling for Modest and Muslim Women

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Singapore, Singapore, September 18, 2022 –(PR.com)– Singapore’s only performance wear brand – Purpose Performance Wear (Purpose), is doubling down on triathlon, running and cycling for modest Muslim women. One of the most physically challenging sports, triathlon has been inaccessible for women who need to remain modest, especially those from Muslim countries.

Seeing a space to meet their cultural requirements, Purpose launched a small range of high-performance triathlon suits made for the ladies who need to remain covered up while doing their swim, bike and run events. An immediate hit, the Purpose for Muslimah range was launched in 2018 to test market potential before a full commercial release. The demand for this performance modest sportswear grew rapidly and more were added in 2019.

Quickly becoming the defacto brand for high-performance Muslim women, the demand for modest sportswear opened up opportunities in the Middle East…

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