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Saturday, September 23, 2023



Serve You Rx Transforms Pharmacy Benefit Management With New Client-Centered Branding Strategy

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Pharmacy benefit manager’s new brand pillars leverage strengths to better serve their partners and clients.

Serve You Rx, a pharmacy benefit management (PBM) company focused on service and flexibility, unveiled its new branding today. Flexibility, quality, and a client-centered approach are central to its transformation. These brand pillars reflect the company’s evolved approach to the market and underscore a paradigm shift in thinking. 

The PBM industry is undergoing significant transformations, driven by the rising complexity and cost of prescription drugs, decreased satisfaction with PBM providers, and an increased focus on transparency. With its dedication to quality, adaptability, and client-centricity, Serve You Rx is poised to deliver innovative solutions that address these…

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