Data-led insight delivers greater understanding of donors to support charity’s growth
London, 17 February 2021 – Data and insight company REaD Group has announced that it is working with the Trussell Trust, supporting the good work the charity does through donor and volunteer engagement and fundraising.
The Trussell Trust is a charity that works to end the need for food banks in the UK. It supports a network of more than 1,300 food bank centres to provide emergency food and compassionate, practical support to people in crisis, while campaigning for long-term change to the structural issues that lock people into poverty.
Last year saw a period of significant growth for the charity, in part due to the Covid-19 crisis, and as a result they were keen to build on this growth and continue to secure more success from a fundraising perspective, as well as deepen their understanding of their supporters. There was also an immediate need to…