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Promoty Launches Influencer CRM for Building Meaningful Relationships with Influencers

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Tallinn, Estonia, August 06, 2022 –(PR.com)– Promoty launched an influencer relationship management tool that allows companies to manage their creators, collaborations, and branded content in one place. According to their CEO, the new product reflects the new era of influencer marketing.

“The young generation is intelligent, tech-savvy, and highly conscious about their product and brand choices,” explains Aleks Koha, co-founder, and CEO of Promoty.

“So are influencers. They are expecting a personal approach: personal communication, a touch of small details such as remembering their birthdays, surprise packages, and invitations to PR events. Mass communication and one-off collaborations just do not convey the message anymore.”

According to Koha, this is the new era of influencer marketing. “After five years in the business and running over 5,000 campaigns, we can tell that the field is changing. Influencer marketing is…

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