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Paula Radcliffe Partners With Seedtag for Brand Sports Values Campaign

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Madrid, July 27 2021Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has partnered with Paula Radcliffe, former British long distance runner and three time winner of the London Marathon, to be the face of the organisation’s global ‘Summer of Sport’ campaign.

Following a challenging 18 months – during which the COVID-19 pandemic put a stop to a number of sporting events – the summer of 2021 has made up for lost time. With live crowds now back in attendance, the UK has watched on eagerly as Gareth Southgate and his England side battled their way to the Euro 2020 final and Novak Djokovic won his sixth Wimbledon trophy. Attention has now turned to Tokyo, where the Olympic Games are in full flow.

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Seedtag has partnered with Paula Radcliffe to help brands understand how their Contextual AI can leverage heightened interest around sporting events to maximise the…

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