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Paramount Consumer Products and Nickelodeon Announce Launch of Global Ocean Conservation and Sustainability Initiative SpongeBob SquarePants: Operation Sea Change

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Multi-Year Campaign to Launch with Multiple Non-Profit and Consumer Products Partners

NEW YORKParamount Consumer Products and Nickelodeon today announced the launch of SpongeBob SquarePants: Operation Sea Change, a brand-new global ocean conservation and sustainability initiative. Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding cleanup projects. At the same time, Paramount Consumer Products will work with current SpongeBob SquarePants consumer products partners to drive more sustainable practices and reduce single-use plastic in products, and curate partnerships with new brands to create innovative product lines. Additionally, the initiative will engage millions of SpongeBob fans around the world with on-the-ground events and educational resources that connect them with…

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