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NordVPN Study Reveals That 1 in 3 Brits Use Fitness Devices: How to Protect Data?

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London, United Kingdom, December 30, 2021 –(PR.com)– A recent study by the virtual private network provider NordVPN revealed that 1 in 3 (31.9%) Brits use some kind of fitness or well-being device, such as a smartwatch, fitness tracker, etc. However, these devices may be tracking a lot more than your fitness activities, and 23.7% of Brits do nothing to protect them, which may pose a serious risk to people’s privacy.

Among the data collected by fitness wearables and the mobile apps connected to them, there are basic activities such as steps, heart rate, the time you go to sleep or wake up, as well as your consumed calories, weight, or even running routes, which are all of great interest to stalkers or attackers. For example, Clario research has revealed that Strava collects 41.18% of users’ personal data, and MyFitnessPal — 35.29%.

“Health information is definitely among the most private and sensitive data in our lives….

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