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Newswire Shares Three Tips to Uncover Target Audiences

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Newswire, an industry leader in press release distribution services, including content production, strategy, and planning, as well as media technology, understands the importance of identifying a target audience to maximize the effectiveness of a press release campaign.  

By knowing who makes up a target audience, companies are better able to cater their messaging to address pain points, answer questions, speak to their interests, and more.  

“Identifying a target audience is the first step of press release distribution because when a company knows who it’s speaking to, it’s better able to tailor its messaging to create impactful and newsworthy content,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.

To continue to help companies of all sizes and industries improve their online presence, build…

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