RALEIGH, N.C., September 14, 2023 (Newswire.com)
Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, is well-versed in harnessing the power of a proper press release format to help brands share their message.
Campaigns should follow a press release format that addresses the 5 W’s + How, otherwise known as the inverted pyramid, and includes a press release boilerplate.
A boilerplate is a standardized section of a campaign that’s intended to share additional details about a business.
“Think of a press release boilerplate as an elevator pitch,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. “The boilerplate shares a brief description of who a company is, what they do, and their mission.”
When writing a boilerplate, Newswire suggests companies…