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New Research Report Uncovers an In-Store Marketing Technology Gap

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An independent research report, commissioned by Colateral and Taylor Corporation, that interviewed 225 leaders at multi-location retailers in the US and Canada has highlighted a technology gap. It found that 97% of retailers want to use technology to manage in-store marketing, but only 14% use tools more comprehensive than email and spreadsheets.

The in-depth analysis report, conducted on behalf of Taylor Corporation and Colateral, Uncovering the Secrets of Successful In-Store Marketers, surfaces research conducted from interviews with 225 influential marketing leaders representing multi-store U.S. retail organizations in November 2022. 

The report found that marketers need help adapting to recent changes in shopper behavior, with 62% needing to distribute localized materials to every…

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