An independent research report, commissioned by Colateral and Taylor Corporation, that interviewed 225 leaders at multi-location retailers in the US and Canada has highlighted a technology gap. It found that 97% of retailers want to use technology to manage in-store marketing, but only 14% use tools more comprehensive than email and spreadsheets.
NORTH MANKATO, Minn., June 7, 2023 (Newswire.com)
The in-depth analysis report, conducted on behalf of Taylor Corporation and Colateral, Uncovering the Secrets of Successful In-Store Marketers, surfaces research conducted from interviews with 225 influential marketing leaders representing multi-store U.S. retail organizations in November 2022.
The report found that marketers need help adapting to recent changes in shopper behavior, with 62% needing to distribute localized materials to every…