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Mimbi Raises €1.5 Million to Revolutionize Retail Media Data Analysis

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mimbi has secured a seed round to enhance its platform, empowering brands to refine their retail media expenditures.

mimbi (www.mimbi.io), a startup specializing in data analysis for Retail Media, has announced a funding round with a group of renowned business angels and funds (Founders Future, OVNI Capital, Kima Ventures, and Better Angels). This funding validates the relevance of mimbi’s platform to help brands measure return on investment for their advertising campaigns on e-commerce sites. The startup also completes its board of directors with the arrival of Emmanuel Grenier, former CEO of Cdiscount, and Marc Menasé, founder of Founders Future.

With an estimated annual growth of 20%, the Retail Media market is expected to reach $125.7 billion in 2023 and eventually surpass TV advertising…

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