London UK, 9th March 2021 – In an exciting milestone for the charities sector, mGage, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement.
At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises. With positive results when compared to a standard Premium SMS send, this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.
“With a simplified payment flow, a donation amount can be selected at the click of a button and added to the mobile bill, providing a truly seamless experience. This solution really is a gamechanger,…