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Logo Brands Is Awarded the Indiana Hoosiers Sports-Licensed Tailgate Business

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Press Release

Jan 18, 2022 09:00 CST

Logo Brands, Inc. has struck a strategic five-year licensing agreement with Indiana University, effective Jan. 1, 2022.

The partnership grants Logo Brands rights to manufacture, produce and distribute outdoor lifestyle products branded with the Indiana University and “Hoosiers” logo and wordmarks across multiple retail channels. The product categories include tents, tables, soft-sided coolers, chairs, and stadium seating.

“We are very excited about our new partnership with Indiana to grow and expand their presence in the marketplace,” said Maggie McHugh, Vice President of Strategic Partnerships at Logo Brands. “Indiana is an outstanding university, and we are looking forward to working closely with the university to offer a great selection of licensed merchandise for their students,…

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