Taco Tuesday is not just a catchy phrase; it has evolved into a cultural phenomenon. Here are some compelling facts on the importance of Taco Tuesday:
• Taco Tuesdays increase restaurant revenue 22% – 36%; this helps to keep the local economy and payroll thriving.
• The earliest-documented advertisement for a Taco Tuesday special was in the classified section of the October 16, 1933 edition of the El Paso Herald-Post. [Source: Gustavo Arellano, Thrillist]
• 58% of Americans are aware of Taco Tuesday, and 42% have celebrated it. While 13% of Americans celebrate it every week, that is more than 30 million people.
• There are close to 100,000 restaurants…