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‘It’s time for me!’ say Brits as they look to re-brand themselves post-pandemic

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  • After months cooped up, more than half of Britons are less self-confident than before and one in five feel more pressure to look good in the post-pandemic world
  • One quarter say they plan to make more of an effort with the way they look now that restrictions have eased

11th August 2021, London – After gruelling lockdowns and months without everyday social interactions, Britons are excited to re-invent themselves and their looks post-pandemic, a new survey* by fast-growth invisible teeth aligners company PlusDent has revealed. In fact, more than half of people report feeling less self-confident than they were prior to the pandemic (55%, rising to 61% for women specifically) and almost one in five feel pressured to look good in a post-pandemic world (18%, rising to 20% for women specifically).

With over a third of women saying that images on social media make them feel less confident in their appearance (35%), and just under a…

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