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Insurance Agents Advised to Target 36 Million Seniors with Original Medicare

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Los Angeles, CA, January 08, 2023 –(PR.com)– The continued onslaught of Medicare Advantage focused television ads should indicate to insurance brokers that a viable market exists, suggests Jesse Slome, director of the American Association for Medicare Supplement Insurance.

Some 64 million Americans have Medicare and 36 million have Original Medicare according to Slome. “These are the 36 million people being targeted because they still have the ability to switch to Medicare Advantage during Medicare’s Open Enrollment period that runs from January 1 through March 31.”

“Insurance agents and brokers who have clients with Medicare coverage should not mistakenly assume Medicare activity ended on December 7th when AEP ended,” Slome advised. “Being the local Medicare insurance professional entails recognizing the trend toward MA plan enrollment. The national marketers using celebrity spokespeople certainly recognize this and…

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