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In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

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Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members

MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies.

MMA Germany logo

Kellner’s interview comes in advance of DMEXCO, Europe’s leading digital marketing and technology event, where Matt Brittin, President of Google EMEA, and Hanne Tuomisto-Inch, Head of Privacy & Chrome Partnerships for Google EMEA, are scheduled to present a keynote on the topic of rethinking the digital future to enhance the ads-supported web. Underpinning Google’s plans for the future of digital marketing is the Privacy Sandbox, an initiative to collaborate with the digital…

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