Newswire shares how media pitching can maximize a press release’s reach and exposure.
Jan 14, 2022 09:15 EST
January 14, 2022 (Newswire.com) –
A press release is a marketing vehicle that delivers a company’s message to its target audience. But a press release can only reach so far on its own.
This is where media pitching comes into play. A media pitch is a short and to-the-point email (it can also be a phone call or a social media direct message) that’s written specifically for the media and highlights the main message of a press release.
As an industry leader in press release distribution, Newswire understands the value and importance of strategic media pitching and has not only included it in its Media Advantage Plan (MAP) but has also created its Targeted Pitch Campaigns product to help companies of all sizes and industries maximize…