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Headed for 100 Years: Detroit Metro-Based Marketing Agency Founded in 1931 Looks Forward to a Changing Future

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Press Release

updated: Dec 28, 2021 14:47 EST

Staying relevant and profitable for 90 years is a challenge for any business. But for a company founded and built on live, in-person experiences, the global pandemic has meant actively embracing significant change.

Gail & Rice – one of the country’s oldest and most renowned strategic communications agencies – is closing out its 90th anniversary by staying true to its roots while looking to the future of its business. 

“We were originally founded as an entertainment agency.  We’ve always been about connecting people through a shared experience,” said Tim Rice, Gail & Rice chairman. 

With roots in Detroit dating back to 1931, Gail & Rice is now a diversified experiential marketing and live experience agency known for delivering flawless programs with…

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