Boston, MA, January 06, 2023 –(PR.com)– HBT Marketing, the Massachusetts-based marketing agency that adds behavioral science to marketing best practices, has announced that Neal Boornazian is assuming the role of President from retiring co-founder, John Sisson. 

Having led and grown multiple agencies and businesses, Boornazian draws from over 25 years of expertise and successes across a wide spectrum of business cases. With that experience as a foundation, he will lead HBT Marketing’s strategic vision and growth, and set service levels that meet and exceed client expectations.

The move reunites Boornazian and HBT Marketing’s Chief Creative Officer, Nancy Harhut, who previously teamed up at Wilde Agency where they pioneered the integration of Behavioral Science and Direct Response Marketing, and propelled the agency to one of the top 35 in the U.S. 

“I am delighted to join HBT Marketing and draw on my passion for combining…