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Great demand for carbon-neutral consumer products

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Consumers are increasingly thinking about how their personal consumption can support climate action. Labels that inform about the CO2 emissions or the carbon neutrality of a product serve as important decision-making tools.

This is the result of a representative survey, carried out by market research institute Appinio on behalf of ClimatePartner. More than 1000 consumers between 16 and 65 in central Europe gave feedback.

  • Over 90 % believe contributing to climate action is fundamentally important.
  • 50% already pay attention to information on the CO2 emissions of products, especially in the cases of food and cosmetics.
  • Over 60% buy only environmentally friendly products, or try to do so as much as possible.
  • 21% of the younger respondents are willing to pay higher prices for environmentally friendly products.
  • 74% see the “climate neutral” label from ClimatePartner as a useful decision-making tool.
  • 77% would…

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