Consumers are increasingly thinking about how their personal consumption can support climate action. Labels that inform about the CO2 emissions or the carbon neutrality of a product serve as important decision-making tools.
This is the result of a representative survey, carried out by market research institute Appinio on behalf of ClimatePartner. More than 1000 consumers between 16 and 65 in central Europe gave feedback.
- Over 90 % believe contributing to climate action is fundamentally important.
- 50% already pay attention to information on the CO2 emissions of products, especially in the cases of food and cosmetics.
- Over 60% buy only environmentally friendly products, or try to do so as much as possible.
- 21% of the younger respondents are willing to pay higher prices for environmentally friendly products.
- 74% see the “climate neutral” label from ClimatePartner as a useful decision-making tool.
- 77% would…