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Global MarTech Innovator BOSCO™ Drives Online Sales Growth At Animed Direct

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MarTech innovator BOSCO™ is driving sales for online pet care retailer, Animed Direct, through its award winning Connect platform, the leading bespoke trading and forecasting dashboard for online retailers and e-commerce vendors.

BOSCO™ uses a unique 3rd generation algorithm and data integration to drive budget predictions and recommendations. The Connect platform enables clients to integrate their own data with market sources to ensure the most accurate results available. This ensures the optimal use of marketing funds both in terms of response numbers and sales.


BOSCO™ will be working closely with Animed on attribution modelling. This will involve running a number of simulations to support key campaigns with the platform first and center in identifying key areas for marketing spend.

John Readman, CEO and founder of BOSCO™ said: “BOSCO™ is a great addition to Animed’s marketing toolset,…

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