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Gimbal | true[X] Names Lauri Baker as SVP, Partnership Strategy

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The company, focused on CTV engagement advertising and location-based marketing services, hires Baker to deepen relationships with publishing, technology, and local media partners

Press Release

Jan 12, 2022 06:00 PST

Gimbal | true[X], a technology company that is reinventing omnichannel experiences with a focus on value exchanges that respect consumers’ time, privacy, and attention, announced today that it has appointed Lauri Baker as SVP, Partnership Strategy.

Baker comes to Gimbal | true[X]  as a media executive with over two decades of sales and marketing leadership experience at companies like Discovery Inc., Verizon Media, HuffPost, and Yahoo!. Most recently, she served as Partner and COO at Pause Commercials, where she oversaw operations and revenue strategy for the early-stage adtech start-up, steering…

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