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Gimbal | true[X] Launches Innovative First-Party Targeting That Delivers More Precise Audiences for Connected TV

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TrueTargeting™ significantly improves the precision of CTV targeting with data from the company’s proprietary location, first-party response, media behavior, and viewership data

Press Release

Jan 18, 2022 06:00 PST

true[X], the pioneer in interactive connected TV advertising, and Gimbal, the leader in location intelligence – now one company –  announced the launch of its advanced targeting capability for CTV. 

true[X] partners with premium publishers and content services like Fox Networks Group, A+E, NBC Universal, and Crunchyroll, and offers consumers unique interactive experiences as an alternative to traditional commercial breaks. The company has been piloting the advanced targeting effort with brands, including Macy’s, Lego, and Monster Energy.

Monster’s Vice President of Global Digital Marketing, Kyle…

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