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Forsta and Watermelon Announce Partnership

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Forsta, the world’s leading Customer Experience and Research Technology company, and Watermelon, the Customer Experience (CX) and Insight Specialists, have announced a global partnership. The new alliance creates a broader and deeper range of CX expertise, methodology, and technology – delivered through Forsta’s leading CX platform. This partnership also takes the first step in a new generation of CX benchmarking available to every Forsta client.

Giles Whiting, COO and Managing Director, Voice of Customer and Voice of Employee, Forsta comments: “Our announcement today marks the beginning of a great moment for our clients. Working in partnership with Watermelon means that we are now able to provide the most powerful and advanced CX consulting and methodology solutions. Even in the early stages of this partnership we saw how valuable Watermelon’s proprietary benchmarks can be for our clients – allowing them…

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