While the visualization of the data may be new and different, the purpose is not. The collected data still seeks to quantify and understand trends in how engineers interact within the market. The research study looks to answer questions like:
-What type of content are engineers consuming?
-How do they interact with new products?
-What medium of communication do engineers use to interact with suppliers?
-What subgroup of engineers is making the purchasing decisions?
And it’s not just the graphics that have changed. This year,…