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Digital Media’s Platform Reduces In-Store Shrinkage by Changing the Way Customers Buy Things

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Sebastopol, CA, June 06, 2023 –(PR.com)– The National Retail Federation (NRF) projects that loss due to shrink will exceed $100 Billion in 2023. The industry has identified three components of In-Store shrink:
· Customer related shrink, shop lifting, product/package damage, etc.
· Employee related shrink, theft, miss-stocking, etc.
· Operations related shrink lost, miss-labeling, expired product, etc.

Current options for controlling shrink make the problem worse. Locking products away adds labor and operational costs while punitive enforcement measures destroy the consumer experience and demoralize employees. The DMVI Retail Platform offers traditional brick and mortar stores a unique and highly effective alternative to the failed policies and practices of the past.

DMVI founder and CEO David Ashforth explains, “This best of breed DMVI Retail Platform uses state of the art technology to reduce shrink at each of its 3…

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