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Despite Restrictions, Recreational Cannabis Companies Use Marketing That Appeals to Adolescents: Study

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Jan 20, 2022 01:00 EST

Many recreational cannabis companies market their products in a way that appeals to children and teens, flouting state regulations, according to a new study in the Journal of Studies on Alcohol and Drugs. This marketing is easily viewed by people of all ages on social media.

“I had expected that cannabis companies were unlikely to fully adhere to existing guidelines,” says lead author Megan Moreno, M.D., M.S.Ed., M.P.H., division chief of general pediatrics and adolescent medicine at the University of Wisconsin-Madison. “Some cannabis companies generated dozens of social media posts per day, and there is no current system in place to monitor or enforce these regulations. However, it was surprising to see how the presence of guidelines made a difference between states.”

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