Dec 6, 2022 13:00 PST
SHERMAN OAKS, Calif., December 6, 2022 (Newswire.com)
The history of technology innovation is riddled with missteps along the way to useful and innovative products. In 2016, a company called Juicero created an exciting new product to help consumers enjoy fresh juices and cold beverages. It promised to make life easier and they wooed investors to the tune of $118.5M in a raise.
Once users got their hands on the new machine, they realized all it had to offer was squeezing a bag of fruits which could be done manually as demonstrated by a Bloomberg reporter. Customers abandoned Juicero, investors lost their money and the world was left without a juice machine.
The failure of Juicero proved there is a need…