Netacea research reveals the high cost of unwanted bot traffic
Manchester, UK – 11th August 2021—Netacea, the bot detection and mitigation specialist, today announced results from a new report that reveals the high price that businesses pay because of bot traffic.
According to survey respondents, automated bots operated by malicious actors cost businesses an average of 3.6% of their annual revenue. For the 25% worst affected businesses, this equates to at least a quarter of a billion dollars ($250 million) every year.
The report, The Bot Management Review: What are bots costing your business?, surveyed 440 businesses across the travel, entertainment, eCommerce, financial services and telecoms sectors in the United States and the UK. It found that every sector had a substantial bot problem, with two-thirds of businesses detecting website attacks. 46% of respondents reported mobile apps had been attacked, and 23%—mostly in…