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British Fitness Levels Same or Better for 56% Despite Lockdown According to Poll

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Market research sheds light on consumer behavior in Sports and Outdoor sector

10 May, 2021: 56% of British Adults report that during year of lockdown, their fitness levels have stayed the same or improved, according to research published today by Commerce Futures, the events and media publisher. The study, which canvassed the opinions of over 4,000 adults, also reports that almost a third (32%) have found that lockdown has made them fitter, with only 19% saying that they do not feel as fit as a result of the restrictions.

UK Lockdown Fitness trends

UK Lockdown Fitness trends

The four most popular lockdown fitness activities were running (26%), walking (24%), cycling outside (21%), and home gym (20%), followed by yoga and indoor cycling which were each selected by less than 8%. Emotional well-being (31%) was the most important motivator to exercise followed by the need to get fitter (28%) and to lose weight (16%) for respondents.

Lockdown also created an…

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