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Brands Could Save Millions in Paid Search With Adthena’s New Brand Activator Automation Tool

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Press Release


Sep 6, 2022 11:00 EDT

Adthena, the leader in AI-powered search intelligence, today announced the launch of its innovative Brand Activator automation tool. The new platform feature resolves a longstanding source of inefficient spending in paid search advertising by automatically pausing bidding on search terms when a brand is winning organically and when no other competitors are bidding. 

Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually. Using Adthena’s patented Whole Market View technology, these savings can then be reinvested back into paid search…

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