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Bidi Vapor Announces Defensive Strategy for Dynamic ENDS Market

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E-cigarette maker employs legal tactics against unlawful competition, while maintaining internal compliance to federal, state rules

Press Release

updated: Aug 20, 2021

Bidi Vapor, LLC (“Bidi Vapor”), the maker of the BIDI® Stick disposable electronic nicotine delivery system (ENDS), announced today that the company will deploy a multi-prong strategy to combat the flood of illegal and subpar ENDS products that have entered the market.

Among the strategies Bidi Vapor publicly disclosed include injunctions and lawsuits over false advertising and intellectual property violations, as well as an appeal to local and federal law enforcement, including sharing data from the Bidi Vapor’s own investigative efforts.

“Bad actors are flooding the market with products that fail to meet FDA standards, mislabel…

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