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BDA Advises Shanghai Jinjia Technology on Series a Capital Raise

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New York, NY, August 17, 2022 –(PR.com)– BDA Partners is pleased to announce that its client, Shanghai Jinjia Technology (“Jinjia”), has raised significant Series A funding from Meridian Capital China, a leading venture capital company in China, specialised in the Consumer & TMT sectors.

BDA was the exclusive financial advisor to Jinjia. Terms of the transaction were not disclosed.

Jinjia is a leading cosmetics company, which develops and markets an array of successful direct-to-consumer (“DTC”) beauty brands in China, including notably Kimtrue, Everbab and Oncur. Based on strong in-house R&D, Kimtrue, with best-selling hair and skincare products, has become one of the most popular C-beauty brands among Gen Z consumers in China.

Maggie Wang, Founder of Jinjia Tech, said: “Jinjia operates through an array of brands rather than a single-brand approach, which allows us to meet various and changing demands from today’s…

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