New York, NY, January 18, 2022 –(PR.com)– BDA Partners is pleased to announce that its clients, the shareholders of Con Cung Investment Corp (“Con Cung”), have sold a minority stake to Quadria Capital. The co-founders of Con Cung will continue to drive the growth of the company, with the support of Quadria Capital and existing institutional shareholders. Part of the proceeds will be used to support further growth of Con Cung.

BDA was the exclusive financial advisor to Con Cung.

Con Cung is the leading mom-and-baby (“M&B”) retail chain in Vietnam, with nearly 600 stores across 48 provinces. As the one-stop M&B solution provider, Con Cung has a diversified product portfolio including baby food, diapers, childrenswear, toys, and personal care products, both private label and third-party brands.

The Company possesses an integrated management system covering all business aspects (from store development, merchandising, planning,…