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ASEAN Tourism Unveils New Logo and Tagline

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Press Release

Jan 20, 2022 15:00 EST

The Association of Southeast Asian Nations (ASEAN) is kicking off 2022 with a brand new look and perspective for travelers to the region. With a refreshed logo and a new tagline, “A Destination For Every Dream”, ASEAN aims to capture the warmth, resilience, and sense of fun and adventure that is emblematic of the Southeast Asia region and peoples. 

Through this new branding, ASEAN will continue to market Southeast Asia as a single destination and raise awareness of the region’s incredible diversity of offerings that travelers could rediscover once borders open up again worldwide. 

ASEAN Member States designed the new logo in collaboration with its USA-based marketing agency, ELMNTL. The focus for the new brand is to show travelers the many beautiful experiences they could enjoy…

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