Artificial intelligence copywriting software uses predictive analytics to create most effective messaging.
Dec 21, 2021 12:38 EST
December 21, 2021 (Newswire.com) –
With its ability to optimize messaging, increase sales conversions and reduce campaign costs, experts predict the use of artificial intelligence (AI) in marketing is expected to surge in 2022. Anyword, a copywriting platform powered by AI, announces it will use $21 million in new funding to expand its predictive model for optimizing marketing effectiveness.
Anyword uses AI and natural language processing to create an intuitive scoring system that creates and ranks text for its potential marketing effectiveness, allowing marketers to create optimal campaigns while avoiding costly and time-consuming A/B tests. Anyword has previously received funding from Group 11, UpWest Labs,…