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Absolutely Fabulous Walks a Marathon for Its Customers’ Shopping Experience

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Retired doctor and CFO of small retailer walks 24 miles at the recent Atlanta Trade show to get ready for the upcoming shopping year. Las Vegas is next.

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Jan 25, 2023 09:00 PST

Ron Silverstein, CFO of Absolutely Fabulous Unique Gifts & Decor, was never trained in marathons. However, at the ripe young age of 74, he is still walking one every time he goes to a gift show with his wife and owner of “Ab Fab,” Diane Silverstein.

While letting one’s fingers do the walking (online shopping) is a very popular method of shopping, many small businesses survive by doing leg work instead: searching through miles of booths and…

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